Is your business strategy really aligned with your ambitions, your energy, your life as an expat? Your activity is underway — recently or longer — And you proved it was possible. And yet, you feel that the sacred fire of the beginnings is scattered, that your business does not take off as you wish.

I assure you, this empty passage, we all go through it at some point. Especially when you combine expatriation, family, business and big dreams. But, if you read these lines, you probably know it's time to evolve. You want propel your business to another level, fully embody your vision, regain meaning, without exhausting or losing you.

Before making a marketing plan, start with the essential: Who you are, what you wear, what you really want to create. That's where your Most powerful positioning — The one who looks like you and makes your business shine.

In this article, I share you 3 essential inner levers and 1 powerful business approach : the emerging strategy. 

1. Internal Reconnection: the first lever of an aligned business strategy

When you feel that your activity is stagnating or tired, the first reflex of women entrepreneurs is to seek solutions outside: training, a method, a comparison.

Why don't we start by coming back to you, boat navigator?

Take a real break.
Listen to what is happening in you, beyond the mind: your needs, your energy, your feelings, your intuition.
Identify what feeds you and what drains you.

You can ask yourself simple, powerful questions:

• What else do I want to grow up?
• What am I doing by automaticism, but who doesn't make me vibrate anymore?
• What does my body tell me? My energy? My emotions?
• What wants to evolve?

You can also lean on the 6 inner intelligences to orientate in a more conscious and incarnate way.
This break in your business is not only a parenthesis of well-being: it is also a strategic decision to change your activity.

Introspection is slowing down to listen to what really vibrates in you. It is in this space of calm and inner lucidity that real adjustments are born. This refocusing allows you to take over the bar, compass in hand: you regain your clarity, you reorient your energy and you evolve your business in a direction deeply aligned with you.

As stated René Char :
« The essential is constantly threatened by the insignificant. »

Learning to listen to what is essential in you is to avoid dispersing your energy in a thousand directions that do not inspire. This inner reconnection is what allows you to go back to the essentials for better progress.

2. Your uniqueness: the second lever of an aligned and magnetic business

What hinders you in the evolution of your business today is probably not a lack of skills, but rather a too narrow image of who you think you must be to succeed.

Many expat-preneur moms hide behind roles: « the good mother », « perfectionist », « the hard worker ». Your true power is not in these roles, however valuable they may be. He's somewhere else: he's in your uniqueness.

Your uniqueness is not only what makes you different. This is what you are when you welcome all the parts of you: your creativity and rigor, your power and vulnerability, your intuition and your logic.

You can ask yourself:

• What shares of me have I set aside for « Doing well » ?
• What don't I dare show, when that's where I'm most alive?
• What do I choose to fully assume from now on?

Discover and assume your uniqueness opens the door to a business that looks like you deeply and naturally attracts the right opportunities. This integration of all your facets makes you a magnetic entrepreneur.
When your individuation becomes the reflection of your real energy, then your business radiates accurately.

Van Gogh He expressed in his own way:
« Normality is a paved road: it is comfortable to walk, but no flower grows there. »

Your growth starts when you choose not to adjust: in the audacity to allow to be fully you, even in your business. To start this process, I invite you to download this free resource « What you propose attracts... But it's who you are that makes you buy ».

3. Your transformation: the third lever to make your business evolve

Your business will never follow a linear trajectory. It advances by cycles, by adjustments, by unexpected passages. And so much the better, that would be boring soon, wouldn't it?

Transformation is not an accident. She's part of the trip. Learning to dance with the ups and downs of your activity allows you to get out of the constant struggle against "what's wrong" to accommodate what is looking to evolve. Every slowing, every unexpected, every friction becomes a signal strategic Listen. They should be seen as allies rather than obstacles.

As in nature, your business goes through natural cycles of contraction and expansion. Antonio Damasio (neurosciences) has shown that it is our emotions that allow us to adapt our choices to unforeseen circumstances. Your emotions don't stop your business strategy, they feed it.

Your business strategy gains power when it integrates these movements. Instead of ignoring or fearing them, cultivate your ability to listen, readjustment and conscious transformation.

As it was said John F. Kennedy :
« Change is the law of life. Those who look only at the past or the present are sure to miss the future. »

Recognizing what bothers you, blocks you or destabilizes you opens a space for make your business evolve according to who you become. Transformation does not slow down your progress: it is the natural rhythm.

4. Your emerging strategy: a new business approach for expat moms

Do you really need to control everything? To know exactly where you're going to move? Well, no! Your true path is revealed in listening from what wants to emerge, Here and now. 

Your business strategy doesn't need to be frozen to be strong. It gains in impact when it remains fluid, intuitive, connected to your inner evolution. A living business is a business that moves with you.

It evolves to the rhythm of your awareness, your energy, your momentum and the reality of your life. Planning and having a course remain useful to move forward. But a strategy that locks up does not long resist the upheavals of life. By learning to capture signals, intuitions, micro-meres, you create an intuitive and organic strategy, closer to your present and your deep vision.

In its Theory U, Otto Schharmer calls it listening to « what wants to emerge » rather than the repetition of the past.
As the Sufi poet sums up Rumi :
« Let yourself be silently attracted by what you really like. It won't mislead you. »

Adopting an emerging strategy means taking on another way to drive your business:

• a business evolution continues, listening to your rhythm, your energy, your intuition ;
• An aligned business that changes with you, serving your contribution.

This is exactly the approach I invite you to explore in the coaching PROPULSION : a strategic and energetic accompaniment to propel your activity without exhausting, relying on your uniqueness, intuition and your own rhythm.

In summary on the business strategy for expatriate women entrepreneurs

To propel your expat-preneur activity, there is no point in exhausting all-round marketing methods. A truly aligned business strategy begins with a return to you.

Your prospects don't buy a generic promise. They need to connect to YouYour energy, your universe. That's why your Inner compass becomes the most powerful tool to make your business evolve with sense and accuracy.

Here are the 3 levers and the strategy to transform your way of doing business:

• The Inner Reconnection, to regain clarity and adjust your activity to your energy.
• Your uniqueness, to build a magnetic business by assuming all the shares of you.
• Your transformation, learning to dance with the cycles of your activity instead of undergoing them.
• Your emerging strategy, an organic and powerful way to evolve by integrating continuous listening, intuition and adjustment.

The path of entrepreneurship has nothing to do with a straight line, especially when adding family life and expatriation. But with clarity, the audacity to assume your uniqueness, the ability to turn unexpected into opportunities and the openness to a more living strategy, you can make your activity prosper with power and pleasure.
One business living, aligned and evolving This is the true course.

Frequently asked questions about expatriate entrepreneurs' business strategy